The Project

Community Chats is the seamless way to build closer connections with your community in real-time

In launching this new feature within Meta’s messenger app - Our goal was to address adoption barriers with educational and engaging content that would improve the usability of Community Chats

We sought out to complete a redesign of the community hub web UI & a focused content strategy

In this we would be enriching our member’s experience, overcoming adoption & usage barriers, and developing a sustainable, growing level of engagement

My Role

| Art Direction | Content Strategy & Creation |

| Website Design | UX/UI Development |

The Approach

A minimalist, white UI paired with playful, colorful visuals delight the user

Simultaneously we are providing a platform for which the information elements feel approachable and digestible

Written around intimate photography of admins living within their passions - our editorial approach uses tutorials to give groups a clear look at how Community Chats can deepen their connection

A visual-first approach opens up the learning process to feeling approachable and achievable for the users

Informative motion graphics invite the users in. These visually reflect on the snackable & shareable nature of the information they are already familiar with - which further addresses adaptation barriers

A dynamic social media interface allows Meta’s iconic personality to be further illuminated

The Result

 A space of approachable education that is easy to navigate for new & current group leaders

An inviting brand identity married with user-friendly functionality

A meaningful, loyal & trusting connection with users resulting in a beautiful balance of strong inspiration & education - thus breaking barriers of adoption and usage