The Project

Large companies tend to have a presence that feels disconnected to the public and human spirit.

How can we make a corporation connect to the public in an authentic, approachable way?

Our goal was to create a brand identity that felt more human and build a community of loyal and long-lasting followers.

|. Asset organization | Content Strategy & Creation |

|. Website building | Copywriting |

The Approach

Bold colors of dark grey and orange, paired with a modern typeface, brings the RCA brand to life with a trailblazing energy

Structured asset organization: clients could now easily find & download files for their desired artist

Eye-catching media releases: compelling music videos that pop off the page in the artist's profile

Informative calendars help the audience to easily be kept up to date with all events

A dynamic social media interface allows RCA's digital voice to shine through while connecting the site to their vast social media following

A diverse collection of information and assets that is easy to navigate for managers, PR companies, partners and fans

A human brand identity married with user-friendly functionality

A meaningful, loyal connection with fans resulting in audience expansion and viral engagement across the globe